Making a career in the field of digital marketing and that too in content writing is a best option for those who know how to deal with people at large. Digital marketing does not totally depend upon the monetary value it also depends upon building the image of the company. With digitization, the role of marketing is spreading in larger space, online marketing or digital marketing is taking up the marketing to a whole new level. Job satisfaction in this field is quite high, it is not monotonous because you get to interact with other people and get to involve socially. In online marketing there is huge demand of web content writer in the present scenario. So making your skills in this profile can give wings to your dream.

How web content writer can make their career and give wings to their dream?

It is a most interesting kind of job and is in huge demand as the companies are looking to build their brand image digitally. People are now very much connected to social media and it is a huge platform to create a brand image. A content writing requires a great form of professionalism in which writer is equipped with the language and writing skills which ultimately brings about a great change in the branding of the company. They create content for online consumption of articles, reviews, guest post. To be a successful content writer one should have very good command of language, should have innovative mind and knowledge to represent the content.

Here are some of the basic skills required for a web content writer:

  • Education required is to hold a bachelor degree in English or Mass Communication or Journalism. Specialized certificate programs in digital media.
  • Good & effective communication skills i.e. written and verbal.
  • Should have the ability to work independently.
  • Multi-tasking abilities.

Roles and Responsibilities:

A web content writer creates unique content based on the requirements of the company and can edit or re-write the existing content. Before publishing the articles on the web, he or she ought to alter/edit it. The content should be instructive and be connecting with the online reader. They should be responsible for creating and developing the unique ideas. The content writer has to research industry based topic through online sources, interviews and case studies. Their content should be crystal clear in order to promote products and services. They should prepare well and can elaborate drafting using CMS. Before publishing, should conduct proofread and edit blog posts. Work with SEO and use their guidelines to increase web traffic towards a simple keyword. They should know how to promote their content on social media. Their content should be eye-catching for the readers and it is only possible through different fonts, tones, and images. Should always do research work on new topics and customer needs. Regularly update website content according to need.

Salary Package

The average salary pay for a content writer is S$32,000 per annum. They get the hike in their salary for their writing abilities and skills and as you get experienced in this profile then you can easily get a handsome salary.

Social media platforms are providing numerous job openings for the fresher as well as experience candidates. Number of companies are hiring content writers for themselves as the marketing jobs have gone digital. Candidates searching for Marketing Jobs in Singapore now can avail those benefits by visiting the job portals available. These content writers can make the image and brand name of any companies. Top MNCs are recruiting content writers in their companies to meet digital marketing competition. For further queries just visit the website of Monster Singapore where you can find various jobs regarding this.

Author Biography

Chinmayee Jha is a content writer who writes topic related to digital marketing trend and many other trending subjects. She also writes content that includes career guidance, employment opportunities which can set ablaze your career fast forward.