A website is a platform for a business to communicate with prospective customers on the Internet. It acts as a product information brochure, promotional tool, and a sales platform for many businesses.

However, you can only benefit from a website if people actually visit it. A healthy website traffic offers several benefits. You get more conversions, the business has a better reputation, and a steady flow of visitors can also improve site ranking in search engines.

With more than 1.89 billion websites on the internet today, the competition is tough. () This article discusses some simple ways to gain more traffic.

1. Optimize For Search Engines

The best way to get more traffic is to become more visible on search engines. Most internet users start their shopping sessions on search engines. They type the product name or relevant search phrase and look at the first few results.

That’s why it is important to optimize a website for these platforms. A thorough SEO audit and careful optimization will boost your rankings. You need to make sure the website ranks high on the search engine results pages (SERP.)

People rarely look at the second or third page of a SERP. First page rankings get the most visibility.

SEO includes website optimization, backlinks, technical SEO, good meta description, and other such factors. If you wish to improve your local influence, you need to use local SEO strategies like claiming your business on My Business, optimizing your Maps listing, etc.

2. Set Up PPC Campaigns

It takes time to build up organic traffic through SEO. It can take campaigns more than 3 to 4 months to get you a reasonable amount of visibility. That’s where PPC campaigns come in handy.

PPC ads appear at the top of SERPs, which provides maximum visibility to a website. You just need to create an optimized ad copy and target the right keywords to get traffic. Paid ads won’t provide as much converting traffic as SEO, but they will provide great results if implemented correctly.

To get the best traffic through this campaign, you should:

  • Conduct thorough keyword research.

  • A/B ad copies carefully and use the copy with superior results.

  • Study analytics data from every PPC campaign and optimize accordingly.

  • Choose the right targeting parameters like age, location, gender, etc.

If you put together an optimized campaign, you’ll draw a lot of traffic to your website. Not only that, you’ll draw traffic that converts.

3. Promote on Social Media

Social media platforms like Facebook and Instagram have over a billion monthly active users. These networks allow you to connect with thousands of people easily through organic and paid promotions.

You can draw people to your website by posting content like articles links, pictures, sale announcements, new product launch announcements, etc. on the platforms. It is also possible to promote a post or place an advertisement on this platform.

The best way to build visibility and gain recognition of social media is through active engagement. You can:

  • Comment on other people’s post.

  • Like posts featuring your products or services.

  • Reply to comments or questions.

  • Address complaints promptly.

  • Retweet or regram content by your customers. (Content featuring your product/service.)

  • Post content on a regular schedule.

  • Post content when your target audience is most active.

If you follow these steps, it will be easier to bring traffic to your website through social media regularly.

4. Have an Active Blog

An active blog provides a number of benefits that help increase traffic. That’s many companies don’t hesitate to hire professional content marketers to maintain a blog. Here’s a look at how it can help:

  • Blogs provide users with information regarding your company, products, and services.

  • They ensure your website is always active with current content, which helps improve rankings.

  • Content in blogs can be promoted on social media to draw more traffic.

  • An active blog helps build authority and trust.

  • Content in blogs can earn backlinks from high-authority websites.

Blogs are worth the effort and will keep drawing traffic to your site. Just make sure you post good-quality long-form content on this platform.

5. Include Website URL in Your Communication

This is one of the simplest strategies to help promote your business. It is easy to include your website URL in all of your communications, whether online or offline. Here’s what you must do:

  • Include your website address in all your letterheads and office stationery.

  • Add the URL to your offline promotional materials like newspaper ads, billboard ads, fliers, signs, etc.

  • Include the URL in your email signature.

  • Mention it on your business cards.

  • Ensure the URL is present in your social media bio.

This will help you reach a large audience and improve website traffic. There’s no effort or money required for this kind of promotion.

6. Target Long-Tail Keywords

Don’t focus on board and generic search terms during PPC or SEO marketing. Instead, focus on long-tail, specific keywords that are visible to niche audiences. For example, if you’re a clothing retailer in Tampa, Florida, include a reasonable amount of keywords with that location in your content.

Ahrefs did a study of 1.9 billion keywords and discovered that 29.13% of all keywords with more than 10,000 searches had more than 3 words.

This shows that long-tail keywords get you the best results and the most amount of traffic.

7. Study Analytics Information

Marketing is an on-going process. If you want to get good traffic consistently, you must optimize your marketing campaigns consistently. The best way to determine what works and what doesn’t is to study analytics information regularly.

This will help you recognize what draws more traffic and what is a waste of time. This tailored, personalized information will go a long way to improve your marketing and traffic.

You don’t just need to bring more people to your site, but also ensure they remain on it for a reasonable amount of time. A good quality website that delivers great user experience will help you in this endeavor.