Organic reach is, essentially, the traffic that is generated towards a digital post and the actual number of people in the traffic that get to see the post. With no traffic, one cannot make headway in the digital space regardless of the quality of content that they create. This is where using organic reach to get more traffic comes in. Using organic reach to obtain more traffic helps digital content creators to publish their posts and get traffic without spending even a dime in promoting the posts.



How to Improve Organic Reach on your Website

Over the last few years, it has become increasingly hard to achieve decent traffic to posts published online. This is because of the increased number of published posts most of which are similar in subject. Due to the similarity of these posts, there is huge competition for online visibility thus decreasing chances of gaining decent traffic. By using advertising technology, it is possible to generate a reasonable amount of traffic without necessarily spending exorbitant amounts of funds in advertising.

Creating High-quality Content

A website is a representation of one’s brand and business. Publishing low-quality articles regularly because it is good for SEO is not advisable. Actually, low-quality articles may even cause huge damage to the reputation of the website. Just like any business should avoid delivering sub-standard products or services, website content creators should also avoid publishing blog posts with low-quality. Content with impeccable quality ranks much better on search engines which consequently draws in more organic traffic to the website.

Getting Rid of Features that Hide the Website Content

The use of tabbed content could be greatly useful for the organization of long guides. The tabs menu digitally folds the content and thus making it look organized. The tabs are usually on one page of the website and on a single URL, and they serve to aid the user to navigate through the website easily.

Having tabbed content that is hidden within the website and is hard to locate, or one which is indexed incorrectly usually works to the detriment of having a great user experience on the website. By pulling the hidden content on the tabbed content to different pages that link people directly gives the users a better experience. Making navigation within the website more natural is considerably helpful in getting more return visitors to your website.

Promoting the FAQs and Making them More Prominent

According to the Moz blog, most new visitors want their questions answered without necessarily engaging the website’s support through the chat option if available. As mentioned before, tabbed content should not be hidden and hard to locate. Similarly, the website’s FAQs should also be displayed right at the top of the website pages to ease the access. This enhancement makes for two significant improvements. First, the questions searched by new visitors either on the site or on a search engine are displayed on an easily locatable point at the top of the website pages.

These questions are accessible and can be indexed without difficulty. Moreover, when new visitors search for their queries, they can effortlessly find the exact answer without having to rummage through a lot of content. This provides incredible user experience and thus gaining more returning visitors.

Reformatting Article Structure to Win SERP Features

To drive more traffic to a website, it is important to review the structure of the blog posts and make them comprehensible. Reformatting paragraphs of content and turning them into well-labeled step-by-step guidelines help visitors digest the content in paragraph form. By arranging the website content into simple and clear bulleted points, the readability is improved for both search engines and simple visitors.

Improving the Relevance of Articles

Improving article relevance entails the use of non-sophisticated techniques of on-page optimization when updating or writing articles. Although overlooked by most content creators and writers in the technical fields, this technique is significantly helpful in building trust with the users. By mirroring the language of customers and focusing on the intent of the searchers, it is much easier to get the content in front of potential visitors who are looking for answers on the search engines.

Promoting the Website


As it said on the Mention, every place that your brand or business has an online presence should be utilized in promoting your website. Platforms such as Facebook, Twitter, LinkedIn, and Instagram are great for promoting one’s website.

Cross-promoting the company’s online presence is the most effective way of gaining and retaining new visitors. Increasing the brand’s online presence will eventually translate into a bigger organic reach.

Actively Engaging and Interacting with Site Visitors

Actively engaging and interacting with new visitors to the website by answering their questions, builds a great reputation for the website and the brand. Forging a great bond with one’s visitors is crucial for all aspects of the business. It can also aid immensely in the creation of a viral effect for online organic reach.

In Conclusion

Building organic traffic is, undeniably, difficult. It is probably the hardest task that a digital content creator will have to do while establishing their website. That being said, building organic traffic is one of the greatest investments that a digital content creator can make in developing one’s product.


Being a content marketer, Michael Shannon strives to help brands to plan effective business strategies including creating, publishing and distributing content for a targeted audience online. With 5 years of rich domain knowledge, he loves to share his views on modern technologies through his well-researched content pieces.